Limited Edition AdmirorPosted: 07/02/2011
The Admiror is the first wheel we created. Because of that, we decided to make a special version of it which would not be available for everyone, and release it before the standard model to let the people know we are here. This variation with the patent-pending quilted engraving is only limited to 12 sets. While the engraving was done for ascetics, it also shaves off about 5% of the weight of the face.
The name in Latin means “to be admired.” When we initially told friends prior to our release, about the quilted engraving, many felt it was a bad move and it would not work. That did not discourage us from our vision. The bold move is now one of our trademarks and loved by many.
This particular wheel will always be important to our brand since it was the first and also entered the scene with a lot of controversy. Some loved it, some hated it, some grew to love it.
The appearance of this particular wheel is one to be admired. It is understood that the bold styling is not for everyone which is why we will be releasing a non quilted engraved model in the Fall that isn’t limited. For those who initially did not like the engraving and grow out of their opinion, the wheel may no longer be available at that time. This is our way of rewarding our early supporters.
We wanted to give this wheel a German feel with the full face design combined with influences from the west. The 40-hole style give it a classic look while the ball cut window edges bring it into the 21st century. This also allows for various color schemes as the windows can be painted or polished differently than the face.
If you look around the middle of the face, you will notice that Luxury Abstract is engraved into the center. Not pictured are our individually numbered center caps which lets you showcase the fact that you have the rare version.